CRM – Customer relationship management

With IT, organisations will get a powerful tool for their sales force, if used correctly.

Companies facing an implementation of a CRM (or sales automation) system – are likely to make a large investment in both time and money. The return on this investment, however, is not an open-and-shut case. The effects do not materialise and high expectations fall flat.

– By just implementing a CRM system, you are not automatically creating a professional sales organisation.

Companies would be benefit greatly from understanding the true CRM requirements for their sales force, and to weigh than against how they operate today, before the investment.

We help our customers in pre-studies and specifications before investing in CRM. We can help in setting the expectations right, that the right functionality (and not more) is procured and that the right management processes are in place to ensure the ROI.