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Lead generation process

# 27 –  April 2012

Swedish companies have a lot to gain from improving their lead generation process.

Recently, we conducted a survey on how Swedish companies manage their lead generation process. Our key findings were as follows:

We believe that companies would benefit greatly from quantifying targets for their marketing campaigns and to have better internal routines for assigning and following up on sales leads.  To have clear targets is extra important, considering the relatively low share of the marketing budget which is allocated for this purpose.

Do you wish to receive an electronic copy of the survey? Just respond to this e-mail and we will send it to you. (The survey is in Swedish)

International – more languages
We continue to expand our international presence. Our methodology is now translated to yet another language – Dutch.
As of today, we have done projects in 15 countries in six languages. Apart from Dutch it is Swedish, English, Finnish, German and French.